Social networks manage to be populated by over 5 billion users. So about 60% of the global population of 8 billion has access to networks, based on official UN figures.
The statistics were carried out by a collaboration between a monitoring company Meltwater and the agency We Are Social. According to the study, compared to last year, the number of profiles has increased by 5.6% and Facebook, which a few days ago celebrated its 20th anniversary, is the social network with the highest number of registrations, 2.19 billion.
It is followed by Instagram, also owned by Meta, with 1.65 billion, followed by TikTok with 1.56 billion. According to data, an average user spends about 2 hours a day on their favorite platform.
Despite the fact that the statistics have their numbers, it should be taken into account that it is impossible for the figures to be accurate, since many accounts are automated, or many others are from the same user using different identities.